Watches became a fashion accessory, like any other piece of jewellery. Alexis Barthelay was soon considered in the profession as one of the pioneers of a fashion revival in the field of watchmaking.

Barthelay innovates by combining precious and semiprecious materials: gold and silver, gold and wood, onyx, coral, hard stone, etc. He cultivated his own original style, winning over an elegant clientele. Balanced shapes and harmonious colours were essential elements of his aesthetics.